Women globally are becoming more educated about the risks of extended sun exposure and are taking a more active approach towards a sun conscious lifestyle. The desire for more fashion forward sun protective wear drives one of our core missions ‑ to encourage a future of sun smart women.
SUNSOAKED swimsuits are constructed from sustainable recycled fibres, REPREVE® and has the highest UPF50+ rating that blocks 98% of harmful UVA & UVA light. Unlike sunscreen, which can wash off and therefore is reduced in its capacity to protect, SUNSOAKED swimsuits, provide a physical barrier against the damaging effects of the sun retaining maximum protection throughout your time outdoors.
Starting the conversation early by instilling and modelling sun safe behaviour is laying the foundations of a sun smart future for our next generation.