THE SUNSOAKED STORY
SunSoaked originated from a desire by the Australian founder- Kate Davis Steer to enjoy her outdoor lifestyle by the ocean, pool and beyond to the fullest in sophisticated flattering swimwear and resort wear that didn’t compromise on sun protection. Unable to find what she wanted, Kate knew there must be other women out there who felt the same and set about making it happen in 2012.
An innovator who wants to make women of all ages, shapes & sizes feel and look chic and protected- Kate’s first priority was redesigning the traditional sporty masculine rashie to make it feminine and attractive to women. Her first collection in 2013 comprised of just 3 sun safe “Swim Tops“- the response was overwhelming and the brand’s range has expanded year on year. In 2018/19 – the brand is introducing the new SunSoaked BELLA (6-14yr) collection to cater to the tween market offering fun and stylish options for this market along with twinning opportunities for mum and daughter.
I believe SunSoaked meets the needs of the modern woman- who loves style, the outdoors, her family and the skin she’s in and who wants to be a good role model for future generations’ sun safe behaviour.
I am very passionate about sun safety and the global movement and future trends towards more sun safe clothing and swimwear – I love that my brand is leading the way in shifting mindsets and women seeing that sun safe swimwear and clothing can be stylish and glamorous. I am particularly excited to be introducing new styles to appeal to younger women and the SunSoaked BELLA range for (6-14yr) girls.
Many customers admit to being first time “rashie” wearers thanks to my stylish pieces. SunSoaked’s diverse collection of mix and match coordinates allow women and girls to create effortlessly stylish and varied looks to suit their individual needs and tastes.